The Daily Scallion: Secret APTA Task Force Seeks to Transform PT Branding

Most members of the American Physical Therapy Association know that their headquarters are well placed on the banks of the beautiful Potomac river in Alexandria. Most who are lucky enough to visit this strong hold never make it past the first floor conference room. The enlightened few can be escorted through the foyer into the inner sanctum, revealing grandiose views of the river, replete with expansive meeting spaces, all the splendor one would expect from a moderately funded professional organization.

What most people never see, however, is the bunker. The brainchild of APTA Treasurer and unofficial chief strategist, Elmer Platz, the bunker is accessed by a secret code in the elevator, and is located underground just east of the main structure. The bunker has periscopic windows, that are always spotless and offer a view of the river as well as escape routes, and a refrigerator full of several hundred containers of fruit-on-the-bottom yogurt.  The design of the bunker, while impressive, is not the most captivating thing. What happens in the bunker, is. The APTA Bunker is the exclusive meeting location for every secret task force ever developed. While activities from secret task forces are well…secret, PTThinkTank.com has gotten exclusive access to information about one of these underground groups.

The super secret APTA Re-Brand task force has undertaken an interesting conversation.

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