This scathing blog post by Michael Millenson concerning the U.S. Government’s new site to help patients locate Medicare providers caught my eye. Medicare’s new Physician Compare was designed to allow consumers to learn more about their providers. Here’s a little background on the site.

After reviewing the site and doing some searching for physical therapists, I have to concur with Millenson. The site is a bust. It should be re-named, “Pointless Partial List of Participating Providers.” I know they are planning to add more content over the next few years, but why start out with such nothing to begin with? It lacks patient-centric factors or any potential interactivity like maps or web-sites. It certainly doesn’t compare anything.

Sites like Healthgrades.com do a much better job of providing some form of information that’s useful, but where are physical therapists on these sites? Consumers are presently lacking a good site to compare providers of physical therapy. As a profession, we can’t leave it up to big Physician sites or the federal government. We need to actively reach out to consumers and show them who we are. Thoughts?