This post from the Evidence in Motion group announced that they have hired a CEO, a sure sign of growth for their business. Congratulations to EIM for their success and optimism about the profession of Physical Therapy. Their mission is a noble one, and the profession will benefit from their efforts.
I found the announcement interesting not so much for the CEO notice, but for the comments about differentiation of the profession. They even go so far as to suggest that "we have to shrink our role and be identified as experts in neuromusculoskeletal medicine" to enable our profession to grow.
Hmmm. Grow and shrink in the same thought! Now that’s something special.
First, we might be well served to think about educating consumers about what the term "neuromusculoskeletal medicine" means.
Labels: physical therapy