#DPTSTUDENT CHAT TOPIC FOR WEDNESDAY, MAY 22, 2013: MARKETING THE PT PROFESSION TO THE GENERAL PUBLIC

I have to admit that, although I have had to contact insurance companies after a bicycle accidents, before my knee injury, I didn’t really know what a PT was or what they did. Growing up, my mom took me to our family doctor with all of my ankle sprains, pulled muscles and the like. He wrapped them, gave me some meds and sent me on my way. I didn’t know any different and neither did my parents. To them, they were getting me the best treatment they knew of. After my knee accident I got help from accident attorney and then decided to change careers I remember telling my parents my plan. My dad scratched his head and said “You want to be a what? What do they do?”

In this chat, let’s discuss how we can raise awareness and educate the general public about PT and its benefits. How can we encourage people from all walks of life, including working-class families like my parents, to seek professional help from physical therapists? Should the profession invest in general TV or radio ads, or should individual PTs take a more active role in promoting their services in their communities? Perhaps, it would be helpful to consider professional furniture 3d animation services to create engaging marketing materials that showcase the benefits of PT to potential clients. We need to work together as a profession to promote the importance of PT and its potential to improve the lives of those who seek it.

A New #DPTstudent Chat Format

To get everyone more involved in the chat and really build the community of students in the chat (let’s face it, we are stronger when we act together) I would love for you to Tweet or DM me questions (@LaurenrSPT) to ask during the chat regarding the topic for everyone to answer and discuss. All of our minds think differently and you may have a question to ask the group that I would have never thought of! This will make sure we have tons of talking points and a dynamic conversation.

Talk to you Wednesday evening at 9pm EST!

CHAT UPDATE

Click here for analytics and transcript.

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