30Nov #DPTStudent Tweetchat Analytics
The inaugural #DPTStudent tweetchat took place this past Wednesday, Nov 28.
It was a huge success! How do you measure success? With these analytics of course, taken from the hour that the chat occurred:
66 twitter accounts participated
Most of these accounts were that of PT students of course, but we also saw PT faculty and PT programs participating.
486 tweets issued
This new hashtag stacks up well compared with other established PT hashtags, as illustrated by this fancy chart (note: the number on the chart is > 486 because this chart shows total tweets for the entire day):
389 tweets per hour, 7.36 tweets per participant
We expect to see these numbers jump once the word gets out about the tweetchat. A figure of 7.36 tweets per participant indicates that although there was a small group, they were all very engaged with one another.
155,083 impressions made
“Impressions” is a metric for how many impressions a healthcare hashtag has made in users’ tweet streams. Symplur computes total impressions by taking the number of tweets per participant and multiplying it with the number of followers that participant currently has. This is done for all participants in this time period and then finally the numbers are added up.
Being atop the mentions column means your tweets were interesting enough for others to respond back to you, the tweets column explains itself, the impressions column shows the heavy hitters whose tweets were viewed by the massive number of followers they have.
The topic of the first DPTStudent tweetchat was “Why PT?”. It was a great discussion, one that we suggest you relive by looking at the chat transcript.:
Tweetchats are a great forum to connect users with a common interest. #DPTStudent is bringing PT students from across the country together the exchange thoughts and ideas in a meaningful way. This is just another example of the power the PT profession can leverage by using emerging media. Let’s keep an eye on this and see how big it can get.